QueryTrace
Website-analytics
As AI models become primary discovery channels for consumers researching companies, brand visibility within these systems has become a measurable business concern. QueryTrace addresses this emerging need by providing the first platform designed to systematically track how AI mentions specific brands across multiple models.
The product tackles a genuine gap in the market. While companies obsess over Google rankings, they have no insight into whether ChatGPT, Claude, Gemini, Perplexity, or other models mention their brand when users ask related questions. QueryTrace closes that gap by running queries against multiple AI models on a schedule, tracking mention rates, and surfacing trends over time.
What distinguishes QueryTrace is its multi-model approach and competitive context. Rather than existing in isolation, users can benchmark their mention rate against specific competitors, seeing side-by-side comparisons and weekly trends that reveal whether recent business changes actually moved the needle. The platform adds sentiment and response quality analysis to raw mention counts, providing a more nuanced picture of how AI models frame references to the company.
The feature set reflects practical needs. Users start by adding their domain and selecting the specific queries they want tracked—questions people actually ask in ChatGPT or Gemini about their industry. The platform then runs these queries on a schedule and displays results across crawling patterns, mentions in live chats, and referral traffic. For teams wanting deeper integration, QueryTrace connects to Cloudflare, AWS CloudFront, and Google Cloud CDN to track which AI models crawl pages and link to them.
The company offers free tools to lower friction: an AI Visibility Checker, an AI Readiness Audit that verifies whether AI crawlers can read your site, and utilities for checking and generating llms.txt files. A 14-day free trial of the full platform requires no credit card.
The business model targets companies concerned with AI discoverability but remains vague on pricing tiers or feature gates. The free trial period and no-credit-card requirement lower activation friction, though potential customers will need to contact sales for long-term cost details.
QueryTrace fills a real void in brand monitoring tooling. As AI-driven discovery continues to grow, companies will increasingly need to measure and optimize their presence within these systems—making this a timely solution for marketing and product teams who view AI visibility as a material business factor.
