undead
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First Launch
Products by undead
2 total
First 1,000 Users
Marketing-sales
Getting traction with early products feels paralyzing when advice columns throw dozens of tactics at founders without explaining which ones matter for their specific situation. A Show HN post works differently for developer tools than for mobile games, yet most resources treat all products the same way. This resource solves that by structuring go-to-market guidance into six distinct stages, starting from idea validation and progressing through waitlist, private beta, launch, first 100 users, and first 1,000 users. Rather than overwhelming founders with a flat list of 50 tactics, it narrows recommendations by both stage and product type, allowing builders of web apps, mobile apps, browser extensions, developer tools, AI tools, open-source projects, marketplaces, newsletters, and games to find what actually applies to them. The core contribution is clarity through filtering. Each of the 25 guides includes a fit assessment against product categories, explaining why certain approaches succeed or fail in specific contexts. A founder can answer "I'm building X" and "I'm at stage Y," and the interface immediately shows which tactics matter. This eliminates the mental load of sifting through irrelevant advice. Time estimates accompany each guide, ranging from under an hour to ongoing effort, so builders can prioritize based on capacity. The guides themselves cover standard early-stage moves: problem interviews, keyword research, community listening, pre-sales, waitlist setup, building in public, directory listings, referral mechanics, cold outreach, beta recruitment, platform launches, and press outreach. The differentiation lies in sequencing and intelligent filtering. The resource acknowledges that a newsletter founder needs different early tactics than a marketplace operator and routes recommendations accordingly rather than treating all products as identical. The resource is freely available with no account requirement and no email gating, removing friction for first-time visitors. This approach reflects the creator's belief that useful guidance should be accessible rather than walled off. The main tradeoff is depth over breadth. At 25 guides, this functions as a starting framework rather than a comprehensive playbook, with each guide intentionally kept brief. Founders seeking detailed execution instructions for any single tactic must look elsewhere. But for the specific problem it targets—figuring out which plays matter at your current stage for your particular product—it delivers focused utility without noise.
Product Launch Checklist
Productivity
Shipping software without guidance often means recreating the wheel or following generic launch frameworks that treat all products identically. This checklist addresses that gap by combining practical structure with the flexibility indie teams need. The core insight is simple but powerful: launch guides traditionally overwhelm makers with exhaustive task lists, then fail to explain why each step matters or when it's safe to skip. By reversing this approach, the tool acknowledges that a browser extension follows a different path than a SaaS product, and what works for one creator's situation may waste another's time. The product spans eight phases from the moment the core product functions through the first month post-launch, containing 43 items total. Rather than displaying all tasks regardless of context, users select their launch type (SaaS, mobile app, AI tool, browser extension, open source, or developer tool), and irrelevant items filter out automatically. Each checklist item includes reasoning about why it matters and explicit conditions for skipping it. This transparency lets makers make informed decisions instead of feeling obligated to complete every task. The interface handles progress tracking directly in the browser without requiring authentication, email verification, or account creation. Users can export their work through multiple formats: shareable links, printable versions, markdown, or GitHub task integration. The product also includes integration points with major AI assistants, letting users ask ChatGPT, Claude, Perplexity, or Google AI for guidance specific to their launch. Notably, the founder has extended the tool beyond the web interface. A free MCP server enables developers to integrate the checklist into their own workflows, and an agent skill allows users to progress through their launch one item at a time with AI assistance. This expansion positions the checklist as part of a broader ecosystem rather than a standalone tool. The pricing model removes friction entirely. The complete checklist remains free indefinitely, with no account walls, email collection, or advertisements. This choice aligns with the maker community's preference for straightforward tools that respect their time and information. What distinguishes this from generic launch templates is the deliberate rejection of one-size-fits-all thinking. By making skip conditions explicit and contextual, the tool respects that optimization sometimes means doing less, not more. For indie makers tired of consulting bloated launch guides, this targeted approach offers clarity without compromise.