Aquinel

Aquinel

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The Story

Aquinel is a marketing agency built only for MSPs and IT services firms. More buyers now ask ChatGPT and Google who to hire, and most MSPs never appear in the answer.

We fix that in three steps. First, we find the real questions your buyers ask and test each one several times, so you know exactly where you stand. Second, we find the pages that decide those answers and work out why competitors are named instead of you. Third, we get you onto those pages, on your own site and on the directories, lists and forums the AI already reads, then re-test to check it worked.

We work with MSPs, IT services, software, SaaS and cybersecurity firms in the US, UK, Canada, Australia and India. Monthly retainer, no minimum term.

AI Overview

AI-generated

A fundamental shift in B2B software buying has created a visibility crisis for many companies: prospective clients now build vendor shortlists inside AI chatbots before ever visiting a website. If a company doesn't get named in those AI recommendations, it simply doesn't make the initial cut, no matter how strong its Google ranking. GeoCited addresses this exact problem for managed service providers, IT services firms, and software development companies that need to be visible where buyers are actually looking.

The core offering centers on measuring what GeoCited calls "Share of Answer"—the percentage of commercial questions buyers ask in AI systems where a company gets recommended. The agency tracks this metric weekly across four major platforms: ChatGPT, Perplexity, Gemini, and Claude, benchmarking results against named competitors. This metric-based approach appeals to companies accustomed to measurable marketing outcomes; GeoCited publishes the actual prompts and results so clients can independently verify the numbers themselves.

What distinguishes GeoCited from standard SEO or content agencies is its foundation in real buyer behavior. The company sources the prompts it runs from clients' own sales calls—actual questions their target market poses to AI assistants. Rather than guessing what matters, GeoCited maps documented demand and measures what currently gets answered. The weekly scans then capture how AI models respond over time, surfacing both competitor moves and model updates within days rather than months.

The methodology runs in four repeating phases. GeoCited begins with an audit that maps commercial questions and documents current recommendation patterns. It then executes weekly measurement runs, rebuilds trust signals and content to improve visibility, and monitors progress through repeat scans. The company positions the improvement work as requiring roughly two hours per month from the client's team, suggesting it focuses on addressing specific, actionable gaps rather than comprehensive brand overhauls.

A notable element is GeoCited's operational model: weekly reports are built and reviewed by the team running the scans, not templated or outsourced through an account layer. This reduces the typical agency distance between the measurement work and the person delivering results.

The service appears explicitly designed for companies whose buyers use AI assistants as part of the initial research phase—a cohort that includes most B2B software and managed services buyers today. For companies in this position whose visibility inside AI systems remains unmeasured or low, GeoCited offers a concrete diagnostic and a reproducible way to track whether improvements actually land.

Founder Diary

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Key Features

Sourced Prompt Discovery

We collect the real questions MSP buyers ask ChatGPT and Google and test each one several times.

Citation Gap Analysis

We find the pages AI reads for those questions and show why competitors are named instead of you.

Source Engineering

We get your firm onto those pages, on your own site and on the directories, lists and forums AI already trusts.

Repeat testing

Every question is re-run on a schedule, so you see whether you are being named as a ratio, not a single screenshot.

Free audit

We test 50 to 100 buyer questions plus the SEO checks and show where you stand today.

Weekly calls

You speak every week with the people doing the work, with no account manager in between.

Use Cases

  1. 1

    MSPs

    Get named when a business asks ChatGPT which managed IT provider to hire.

  2. 2

    IT services firms

    Show up for the buyer questions that decide your shortlist on Google and in AI answers.

  3. 3

    Software, SaaS and cybersecurity firms

    Get recommended in the AI answers your buyers read before they contact a vendor.

  4. 4

    Agencies

    Offer GEO and SEO to your own clients under your brand with our white-label service.

FAQ

What does Aquinel do? ▾
Aquinel is a marketing agency for MSPs and IT services firms. We get them recommended by ChatGPT and found on Google.
Who is Aquinel for? ▾
MSPs, IT services, software, SaaS and cybersecurity firms in the US, UK, Canada, Australia and India.
How much does it cost? ▾
$4,000 a month. No setup fee and no minimum term, so you can cancel any time.
Do you guarantee results? ▾
No. We measure whether you are named in the answers your buyers see and report it honestly. We do not promise leads or revenue.

Pricing

Paid $4,000/month

Monthly retainer. No setup fee, no minimum term. Free audit available.

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