Mooovai

Boutique fitness studios operate across a fragmented software landscape, toggling between reservation systems, payment processors, and customer management tools to run basic business operations. Mooovai consolidates this workflow into a unified platform designed specifically for yoga, pilates, barre, and boxing studios, addressing the operational complexity that scatters studio owners' attention across multiple systems.

The platform centers on four core capabilities. Scheduling handles class capacity management with features like waitlist automation and class substitution tracking, accommodating the specific logistical demands of boutique fitness. A payments module processes transactions via bank transfer and card, with invoice generation and arrears tracking. Member management tracks active customers, subscription balances, and renewal dates. The dashboard provides real-time visibility into monthly revenue, occupancy rates, class attendance, and outstanding payments.

What differentiates Mooovai is Signal, an AI system that identifies customers at risk of leaving and recommends retention actions. The dashboard shows which members haven't booked in weeks, whose subscriptions are expiring soon, or whose attendance has declined, paired with specific interventions—move them to a different class time, offer a free session, or reach out directly. This moves churn prevention from intuition to data-driven action, translating activity patterns into concrete next steps for studio managers. The platform also surfaces which class times are filling fastest and which time slots underperform, enabling dynamic scheduling decisions.

The product reflects deep domain understanding. It recognizes that capacity constraints differ by studio setup—a Reformer pilates class might support eight students maximum, while a barre class has different spacing requirements. It handles the complexity of tiered classes and skill-based grouping. The interface walks users through four primary views covering operations, scheduling, payments, and AI insights without requiring five separate logins.

Pricing starts at 29 euros monthly including VAT with no long-term contracts, making it accessible to smaller studios. The company is currently enrolling a founder program offering locked pricing for fifteen early studios, suggesting it's targeting studios as founding customers rather than scaling through enterprise sales.

The platform attacks a real operational burden for a specific vertical, automating the administrative work that pulls studio owners away from growth and community building. For boutique fitness operators tired of context-switching between disparate systems, it offers meaningful consolidation.