User Intuition

User Intuition

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The Story

User Intuition is an AI-moderated consumer research platform built for the teams who live by consumer signal: consumer insights, brand, innovation, and category leaders at CPG, retail, and consumer brands.

It runs real, in-depth interviews with verified buyers, by voice, video, or chat, and returns the depth of qualitative research at the speed and scale of a survey. An AI moderator conducts each conversation live and probes 5 to 7 levels deep, the way a skilled human moderator would, to get past stated reasons like "price" or "habit" and reach the emotional and identity-level drivers that actually predict trial, switching, and loyalty.

What you can do with it

Concept, claim, and message testing: rank ideas and understand why they win or lose, not just which scored higher
Packaging and shelf decisions: capture the moment-of-purchase reasoning behind what consumers reach for
Brand health tracking: always-on consumer sentiment, equity, and switching signals
Shopper and path-to-purchase insights: map missions, triggers, and barriers in consumers' own words
Product innovation and idea validation: pressure-test the roadmap against real consumer demand
How it is different:

Speed: 200 to 300+ interviews in 24 to 48 hours, scaling to 1,000+ per week
Real consumers: a 4M+ verified global panel across 50+ languages and 100+ countries, with multi-layer fraud prevention that filters out professional respondents and bots, so you hear from actual category buyers
Depth that holds at scale: 30-minute conversations, 30-45% completion (3-5x typical surveys), 98% participant satisfaction
Compounding knowledge: the Customer Intelligence Hub turns every study into a searchable, permanent repository, with every finding traced back to a verbatim quote
Setup in minutes: launch a study in about 5 minutes, with results landing within 24 hours
Studies start at $150, roughly 93-96% less than traditional qualitative research, with no per-seat lock-in.

AI Overview

AI-generated
Qualitative research has long been the gold standard for gaining deep insights into customer behavior, but it has traditionally come with a hefty price tag and lengthy turnaround times. User Intuition addresses this issue by providing a platform that delivers in-depth customer interviews at scale, making it an ideal solution for research teams, consumer insights professionals, and brand leaders in the CPG, retail, and consumer brands sectors.

What sets User Intuition apart is its AI-moderated approach, which enables the platform to conduct voice, video, or chat interviews with verified customers, probing deeply into their reasoning and emotions. The AI moderator is capable of conducting conversations that are as nuanced as those led by human moderators, but at a much faster pace and scale. The platform's ability to launch studies in minutes and deliver results within 24 hours is a significant advantage, particularly for teams that need to inform product development, brand strategy, or innovation initiatives.

Notably, User Intuition's Customer Intelligence Hub allows research findings to be stored and queried across multiple studies, creating a compounding knowledge base that provides lasting value to organizations. The platform's 4M+ vetted global panel and multi-layer fraud prevention ensure that respondents are genuine and representative of the target audience. With pricing starting at $25 per interview and studies launching from $150, User Intuition offers a cost-effective alternative to traditional qualitative research methods, which can cost upwards of $15,000 to $30,000 per study. Overall, User Intuition's innovative approach and robust capabilities make it a compelling solution for teams seeking to gain rich, timely insights into customer behavior.

Key Features

AI-Moderated Interviews

Conducts voice, video, or chat interviews with verified customers.

Customer Intelligence Hub

Stores and queries research findings across multiple studies.

Multi-Layer Fraud Prevention

Ensures respondents are genuine and representative.

Global Panel

Offers 4M+ vetted global panel.

Scalable Research

Launches studies in minutes and delivers results within 24 hours.

Use Cases

  1. 1

    Research Teams

    Inform product development with rich customer insights.

  2. 2

    Consumer Insights Professionals

    Gain timely understanding of customer behavior.

  3. 3

    Brand Leaders

    Support brand strategy and innovation initiatives.

FAQ

How long does a User Intuition study take?
Studies launch in minutes and deliver results within 24 hours.
Is User Intuition cost-effective?
Yes, pricing starts at $25 per interview and $150 per study.
How does User Intuition ensure respondent authenticity?
The platform uses multi-layer fraud prevention.

Pricing

Paid

Pricing starts at $25 per interview and $150 per study.

Tech Stack & Tags

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