Hookgap

Starting a prospecting conversation with small businesses often requires a concrete reason to call. Hookgap automates security audits of target companies and packages the findings into branded reports that serve as conversation starters for managed service providers and IT consultants.

The platform checks a prospect's email security configuration, website settings, SSL certificates, and domain registration status by reading only publicly available data. This passive approach means vendors can run audits before any formal engagement exists. A typical scan completes in under a minute, checking 16 settings across email, web, and domain infrastructure. In a recent sample, the company found that 64 percent of local service firms lacked DMARC records, illustrating how commonly configuration gaps surface in small business environments.

What distinguishes Hookgap from generic scanning tools is its focus on prospecting workflow. Users supply their company logo, branding colors, contact information, and booking links; the platform generates a customized report bearing the user's firm's branding. The report identifies specific gaps and severity, from urgent issues like email spoofing vulnerability to less critical items such as publicly visible software versions. Users can share findings as a link or PDF and reference them in email templates and LinkedIn scripts—or a sixty-second video—provided by the platform. This workflow transforms a discovered vulnerability into a justifiable first conversation.

The monitoring capability adds follow-up value. After outreach, users can watch a prospect's domain for configuration changes, receiving alerts when certificates expire or new gaps appear. This creates a legitimate reason to reconnect without repeated cold contact.

The free tier allows three daily checks with no sign-up required, lowering the barrier to trial. Paid plans remove Hookgap branding from reports entirely, though specific pricing is not disclosed. The design positions the product squarely at service providers who sell infrastructure hardening work—DMARC implementation, certificate management, domain transfer locks—and who benefit from data-driven conversations rather than assumption-based cold calls. For that audience, Hookgap reduces friction between prospect identification and qualified outreach.